Import Grouped and External Products

Alongside simple and variable products, the WooCommerce importer Products template supports grouped and external / affiliate products.

Grouped products

A grouped product displays several simple products on one page so customers can add multiple items from a single screen.

Example CSV

Name	SKU	Product Type	Price	Grouped Products
Simple Product 1	simple-one	simple	10.99
Simple Product 2	simple-two	simple	12.99
Simple Product 3	simple-three	simple	14.99
Grouped Product	group-one	grouped		simple-one, simple-two

Setup

1. Import (or ensure) the simple products exist first, each with a SKU.
2. On the grouped row:

• Product Type = grouped
• Product SKU = grouped product SKU
• Under Linked Products → Grouped products:
  • Map the list of child SKUs (or IDs / names / slugs)
  • Set Grouped Products Type to Product SKU (or match the value type you mapped)

Linked product references must already exist. Import simple products before the grouped parent, or run two imports.

Grouped products do not use a single selling price the same way simple products do — pricing comes from the linked simples.

External / affiliate products

External products show a button linking to an off-site URL instead of Add to Cart.

Example CSV

Name	SKU	Product Type	Price	Product Url
External Product 1	external-one	external	10.99	https://www.importwp.com/integrations/woocommerce-importer/

Setup

1. Set Product Type to external.
2. Under Product Fields, enable the External Product URL subgroup:

• Product URL — destination URL
• Product URL Button Text — optional (WooCommerce default used if empty)

3. Map Regular Price if you want a displayed price.
4. Stock / inventory quantity fields are not applied to external products.

Linked products (upsells and cross-sells)

Under Linked Products you can also map:

Subgroup	Purpose
Up-Sells	Products to promote as upgrades
Cross-Sells	Products to suggest in cart
Grouped products	Children of a grouped product

Each subgroup has:

• A products list (comma-separated)
• A Type selector: Product ID / Product SKU / Product Name / Product Slug

Referenced products must already exist when the row is processed.