Use cases
WordPress import workflows for stores, listings, and migrations
Workflows for the CSV and XML jobs you will re-run: store replatforms, property feeds, memberships, directories, multilingual catalogues, and RSS syndication. Start free; Pro adds CPTs, custom fields, ACF, and cron.
Pick the job, then the Free or Pro path
Each workflow uses the same mapper and unique keys, plus a free add-on where one applies. The guide says whether you can start on the free plugin or need Pro for custom post types, custom fields, or ACF.
Custom fields
How to Import CSV Data Directly into WordPress Custom Fields
Import CSV columns into WordPress custom fields and ACF — map post meta visually, set a unique key, and update listings without overwriting unmapped data. Requires Import WP Pro.
View pageSite migration
Migrate WordPress Site Data with CSV and XML Imports
Migrate WordPress posts, users, taxonomies, media, and custom fields between sites with CSV or XML — unique keys so a second run updates instead of duplicating. Free for core data; Pro for CPTs and meta.
View pageAffiliate feeds
Automate Affiliate Product Feed Imports for WooCommerce
Import affiliate product feeds into WooCommerce from CSV or XML — external product type, prices, and affiliate URLs. Free WooCommerce add-on; scheduled updates are Import WP Pro.
View pageReal estate
Import MLS and Real Estate Property Feeds into WordPress
Import real estate listing CSV, XML, or BLM feeds into WordPress — prices, images, and status into a listing CPT. BLM is a free add-on; CPTs, ACF, and scheduled MLS refreshes are Import WP Pro.
View pageStore migration
Migrate Shopify Products, Customers, and Orders to WooCommerce via CSV
Import a Shopify product CSV into WooCommerce — SKUs, variations, customers, and order history. The WooCommerce add-on is free; scheduled or ACF-heavy catalogues need Import WP Pro.
View pageMemberships
Bulk Import WordPress Users from CSV with Custom Meta and Roles
Import WordPress users from CSV or Excel with roles, passwords, and custom user meta — match on email so a CRM export updates members instead of duplicating them. Core users are free; user meta is Pro.
View pageEvents
Sync Events, Venues, and Organisers from CSV or XML Feeds
Import events from CSV or XML into a WordPress events CPT — dates, venues, ticket URLs, and organisers as taxonomies or related posts. Event CPTs and custom fields need Import WP Pro; cron is Pro.
View pageDirectories
Bulk Import Business Directory Listings and Map Locations
Import WordPress directory listings from CSV — names, addresses, taxonomies, and ACF map fields. Listing CPTs, custom fields, and ACF geolocation fields are Import WP Pro.
View pagePricing sync
Bulk Update WooCommerce Prices and Stock from CSV or XML Feeds
Bulk change WooCommerce prices and stock by SKU from CSV or XML — skip rewriting titles and descriptions. The WooCommerce add-on is free; scheduled supplier feeds are Import WP Pro.
View pageMultilingual
Import Translated Posts and Products for Polylang and WPML
Import translated posts, products, and terms from CSV or XML — set language and link Polylang or WPML translation groups. Both multilingual add-ons are free; CPT destinations need Import WP Pro.
View pageMedia
Bulk Import Remote Image URLs into the WordPress Media Library
Download external image URLs into WordPress during CSV or XML import — featured images, galleries, ACF galleries, and WooCommerce product photos. Attachments on posts are free; CPT and ACF galleries need Pro.
View pageContent syndication
Automate WordPress Posts from XML and RSS Feeds
Import XML or RSS feeds into WordPress posts — map title, content, and dates, then schedule the fetch. Posts are free; custom post types, custom fields, and cron are Import WP Pro.
View pageUse cases FAQ
Which of these WordPress import jobs work with the free plugin?
Core posts, pages, users, categories, tags, and attachments work in the free plugin. The WooCommerce, Polylang, WPML, BLM, Excel, and ZIP add-ons are also free. Custom post types, custom fields, ACF, and scheduled cron are Import WP Pro. JetEngine and Pods are Pro add-ons.
Do I need a dedicated plugin per use case?
No. Each page is a workflow on the same visual mapper. Shopify CSV becomes WooCommerce products. A property XML becomes a listing CPT. An RSS feed becomes posts. You map columns and nodes once, set a unique key, and re-run.
When do I need Import WP Pro for these workflows?
When the destination is a custom post type, custom field, or ACF group, or when the file must run on a schedule. Manual CSV/XML into posts, users, and WooCommerce products can start on wordpress.org.